What’s Happened to Armouron?

I’ve been asked this a few times over the last while – particularly by people who are dealing with the book distributors, and can see that my next two books ‘The Orphan Factory’ and ‘Dead-End Junction’, were scheduled for release this month.

The short answer is ‘I don’t know’. But I’ll tell you what I do know (and what discretion allows):

Unlike my other books, I don’t own the rights to the ‘Armouron’ franchise, so I’m not kept in the loop as much. The whole project started with a television production company that had taken on the film rights for a new toy range being released by Bandai. They approached Random House to handle the publishing side of things – starting with the production of a series of eight books aimed at confident readers; novellas about 25-30,000 words long.

Way back when I was first starting out as an illustrator, I worked on twelve ‘Power Ranger’ books, so I know how this usually works. A big franchise like this is normally led by the television series and the toy range. They’re established first, and then the books come along as what was basically merchandise. But at this point, there was no script for the television series (a live-action one, rather than one that was animated), and the toys were already in production.

Instead, it was left to Random to establish the world and the characters of ‘Armouron’, based on a rough set-up originally provided by the woman who had created the toys. So in this case, the books were going to come first, establishing the whole franchise. Random brought me over to London for a brainstorming session with the production people, and I was commissioned to come up with the setting, the characters, and the framework for the stories.

They contracted me to write four books in the series, including the first two. Even though I wasn’t to get creator’s rights (which is why I use ‘O.B. McGann’ on the covers) I was keen to get involved. I went through plenty of these kinds of franchises when I was a kid: ‘Star Wars’, ‘Action Force’, ‘Transformers’ etc. I’m not ashamed to say that I and the people I worked with chucked in every well-tried element we could think of to create the Armouron world. After all, we weren’t trying to be wildly original – although aspects of the toys, and stories, actually are – we were putting together something kids, particularly boys, of a certain age would love.

The first two of my four books, ‘The Armoured Ghost’ and ‘Lying Eyes’, came out last year, and are available in most good bookstores now. Another writer, Richard Dungworth, was to provide the other four. His first two, ‘Caged Griffin’ and ‘Prisoner on Kasteesh’ are also out now. Both of us have now completed all of our stories, but the final four haven’t been released yet, even though the toys are now also out there on the shelves (check out the big launch in Hamley’s in London). Ironically, this seems to have nothing to do with the paralysis that’s gripped the publishing industry over the last couple of years.

I haven’t been told anything about the television series in nearly a year. Last I’d heard, they were at the script stage, but I did produce a fair bit of the source material – based on the rights owner’s initial ideas – and nobody’s been in touch with me about any of it. That said, I’ve had no word that it’s been canned either. Armouron would be a major film production, being a sci-fi series in a futuristic city, with a lot of special effects, so getting the funding for it, and putting it together, will be no small task.

This is probably nobody’s fault. I’ve learned enough about the television and film industries to know that – despite the confidence of the producers in this case – projects like this get pitched all the time. They can be really difficult to get off the ground, and sometimes they can take years to get through the production pipeline. This is not something that’s likely to wind me up – I know how it is. That’s the nature of the film business and publishing works much the same way, albeit on much, much smaller budgets.

But it does mean that the release of my next two books has been postponed – and presumably, Richard’s too. I don’t know for how long. So even though the books came first, and set up the world that features this clever, multi-functional armour, they are now being treated like merchandise for the toy range (which they are, to be fair). While they are part of a franchise, these are solid, action-packed stories with distinctive characters, and are more than good enough to stand up on their own. And the remaining four books are ready to go.

If I hear any more about the release dates, I’ll let you all know.

Update in 2022: A lot of time has passed, so I suppose this doesn’t matter any more, but I learned around the time of this post that the buyer in WH Smith had refused to stock the books in their shops. Even though the books came first, and were establishing the world that the television series would be based on, they were considered merchandise for the show, and would not be stocked until it was released.

This meant such a massive loss in potential sales that Random House pulled most of the marketing budget. The books still sold in other shops, and even sold foreign rights in Germany and Denmark, and I still got paid, but it was a valuable insight into the power of the buyers in these big bookshop chains and the fact that even all that commercial muscle couldn’t guarantee success. So be it, I wrote it up to experience. I had my own stuff to be getting on with.